Brand Pack
Get Noticed.
For The Right Reasons.
You are doing great work but nobody knows about it. This helper handles your public relations: writing press releases, scoring your stories for newsworthiness, building targeted journalist lists, and managing how your business is perceived. You get the PR coverage that usually costs thousands in agency retainers.
What You Can Do
Real Work.
Real Results.
- →Scores your latest business news on a newsworthiness scale and tells you honestly whether it is worth pitching to media or not
- →Writes a press release for your new product launch that follows AP style and is formatted exactly how journalists want to receive it
- →Builds a targeted list of local journalists and bloggers who cover your industry, with their beat, publication, and pitch angle for each one
- →Creates a crisis communication plan so you know exactly what to say (and what not to say) if something goes wrong publicly
- →Drafts media pitch emails that are short, specific, and actually get opened instead of going straight to the trash folder
- →Prepares you for a podcast interview with talking points, soundbites, and likely questions so you sound polished and prepared
Generic AI vs PR Manager
Same Question. Very Different Answer.
Without: Generic AI
You ask ChatGPT to "write a press release" and get something that starts with "FOR IMMEDIATE RELEASE" and reads like it was written by a corporate communications department in 1997. It is technically correct and absolutely nobody will read it.
With: PR Manager
You tell the PR Manager about your news. It first scores whether the story is actually newsworthy (some things are not, and that is fine). If it is, it writes a press release with a compelling hook, identifies 10 journalists who cover your space, and drafts a personalised pitch email for each one. If it is not newsworthy, it suggests a different angle that would be.
Capabilities
What PR Manager Can Do.
Newsworthiness scoring before you waste time pitching
Press release writing in AP style format
Targeted journalist and media list building
Media pitch email drafting with personalised angles
Crisis communication planning and response templates
Podcast and interview preparation
Competitor PR analysis
Reputation monitoring and management strategy
FAQ
Common Questions.
I have never done PR before. Is this for me?
Especially for you. Most small businesses skip PR because they think it is only for big companies. This helper makes it accessible by handling the strategy and writing so you just need to hit send.
Will journalists actually care about my small business?
Local journalists and industry bloggers are always looking for stories. The helper finds angles that make your news relevant to specific audiences. Not everything is a New York Times story, but your local paper might love it.
Can it help with negative reviews or bad press?
Yes. It creates crisis response plans and helps you draft appropriate responses to negative coverage. The key is responding quickly and correctly, and this helper prepares you for that.
How often should I be doing PR?
Consistent visibility beats one big splash. The helper can build a PR calendar with monthly touchpoints so you stay on journalists' radar without being annoying about it.
Ready?
Ready to Get Started?
PR Manager is part of the Brand Pack. Get all four specialists working for your business today.